Guides

Before theme parks appeared in the country, Alton Towers used Guide Books as a way to navigate the Estate, alongside lots of interesting information.

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Abel Heywood & Sons Guide Books: Alton Towers

Published in 1931 by Abel Heywood & Sons and sold at a price of threepence 

IMPORTANT: Whilst we strive for preservation of such historical artefacts, what is deemed acceptable changes over the years. This particular guide book features two pages, in which, a negative racial slur is used in an extremely offensive manner. As such expletives are distasteful, harmful, and ignorant, we have censored one small section of our scan. Racism - in all forms - is completely unacceptable.

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Alton Towers Souvenir Guide Book

Published in 1961 by Ruddocks Advertising Ltd. and sold at a price of one shilling